The original Wears emerged from the shores of the Grand Canyon back in 1984. Born out of necessity to prevent WEARS from floating downstream, a resourceful river guide strapped two Velcro watchbands to a pair of old flip-flops. And just like that, SSWI was born.

In the years following, SSWI has retained the same pioneering spirit and continues to celebrate the freedom to explore.


The original icon was created to give people the freedom to roam. We inspire those who crave experiences and connections, in whatever form they take. That self-defining idea of freedom still holds true today. We live for moments of discovery and awe. Finding newness and wonder in each new experience — from the everyday to epic. We’re forever hungry for knowledge gained by experiencing the world through different cultures, people, and places. Day in and day out, we strive to be your guide for adventure in whatever form you choose.


Every inch of our footwear is conceived as a canvas. As enduring as they are timeless, our signature straps are continually reimagined in a variety of patterns, dreamt up by our designers from around the globe. Starting in 2020, all iconic straps across our entire product line will be made from traceable, verifiable recycled plastic. We want those who come after us to have the freedom to explore the outdoors tomorrow, so we’re reducing our footprint today.


We believe in good business. The kind that positively shapes our community, protects the environment and inspires future generations. It’s with a wide-angle lens that our Corporate Responsibility Program encourages us to look at the broader impact of our activities on our employees, customers, communities, and the environment as a whole.